Attract People to Your Stand

Attract people to your stand

By Caylee Donaldson

Exhibitions are an excellent way to build relationships with potential customers and gain experience in selling your product in a competitive environment.

With many activities taking place at HETT Show it’s important to organise activities that will drive people to your stand. Here are some ideas to help you stand out in a busy exhibition hall and catch the attention of valuable leads.

Promote your presence at the event

Build up to the big day with a marketing campaign that lets potential customers know you’re going to be there: Social media, advertising, newsletters, think about takeaway messages.

One of the most effective ways to get people on your stand is to elicit curiosity i.e a live product demonstration, a special interactive feature. This allows you to start a conversation and draw a crowd. Whenever you decide to do on your stand, make sure that it is credible and related to your brand so that it is memorable and not tacky.

Set up a stand that demands attention

The most important element of your display is clear branding and messaging. It doesn’t have to be a one-off cost, either. If you are going to do trade shows for a few years, it’s worth getting the highest-quality materials you can afford. This not only demonstrates your attention to detail, you can also use the materials for pop-up displays in-store events and brand photography.

Connect with visitors

People like being around others who make them smile – so why not focus on being the exhibitor that makes attendees feel great?

  • Know who you are talking to.
  • Keep the conversation going.
  • Smile and make eye contact.
  • Get to know them and understand their specific challenges.
  • Look out for the best leads.

Follow up

The final piece of the puzzle? Follow up those leads! After the event, reach out to the potential customers you met and let them know you’d like to stay in touch and explore working together.

  • Work methodically
  • Match the message to the medium
  • Note the 48-hour trade show follow-up window
  • Always say thank you
  • Personalise your follow-ups

Should you have any questions about exhibiting at HETT Show, please contact your account manager, Henry Robinson or Mohammed Umerji.