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Exhibiting is all about face-to-face networking with potential customers, so it’s a good idea to build a team of experienced, outgoing and customer-focused salespeople who become your ‘go-to’ representatives for every trade show or event.
Once you have your team, it’s important that all members are thoroughly brief all onsite representatives so that they understand your goals and objectives of exhibiting, the value proposition and key messages to lead with onsite. Incentive structures are worth exploring to keep your team highly engaged during and after the event.
Live events are exciting but tiring work; build a rota to factor in regular breaks to stay hydrated and energised.
Other strategies to create and engage an events team include: