Build a Reliable Events Team

Build a reliable events team

By Caylee Donaldson

Exhibiting is all about face-to-face networking with potential customers, so it’s a good idea to build a team of experienced, outgoing and customer-focused salespeople who become your ‘go-to’ representatives for every trade show or event.

Once you have your team, it’s important that all members are thoroughly brief all onsite representatives so that they understand your goals and objectives of exhibiting, the value proposition and key messages to lead with onsite. Incentive structures are worth exploring to keep your team highly engaged during and after the event.

Live events are exciting but tiring work; build a rota to factor in regular breaks to stay hydrated and energised.

Other strategies to create and engage an events team include:

  • Build trust with the people on your team.
  • Set daily goals for the live event, and weekly goals post-event.
  • Create a culture of recognition.
  • Let people pick their own rewards.
  • Give great rewards, and get creative – rewards don’t always have to be monetary!

Should you have any questions about exhibiting at HETT Show, please contact your account manager, Henry Robinson or Mohammed Umerji.