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If this is your first time exhibiting at a trade show, it is important to take all your potential expenses into account. Setting the right budget for exhibiting is something that comes with experience – in general, you will need to consider:
The key to a great trade show budget is flexibility. Once you’ve paid for all the ahead-of-time costs such as floor space, creating a great exhibit, and booking transport and accommodation, you can use the remaining budget flexibly to focus your spending on things that produce a direct ROI for your company.
After the first couple of event experiences, you’ll be able to shape your budget better, cutting out unnecessary cost and getting the best financial return from your activities.