Have Realistic Expectations and Set Targets

Have realistic expectations and set targets

By Caylee Donaldson

If this is your first time exhibiting at a trade show, it is important to take all your potential expenses into account. Setting the right budget for exhibiting is something that comes with experience – in general, you will need to consider:

  • The cost of renting stand space
  • The cost of designing and building an exhibit
  • The cost of shipping for materials and displays
  • The cost of additional trade show services i.e. internet connectivity, on-site labour, and storage space
  • The cost of promotions and advertising
  • The cost of travel, accommodation, and entertainment for staff

The key to a great trade show budget is flexibility. Once you’ve paid for all the ahead-of-time costs such as floor space, creating a great exhibit, and booking transport and accommodation, you can use the remaining budget flexibly to focus your spending on things that produce a direct ROI for your company.

After the first couple of event experiences, you’ll be able to shape your budget better, cutting out unnecessary cost and getting the best financial return from your activities.

Should you have any queries about onsite costs please refer to the ops manual or contact your account manager Henry Robinson or Mohammed Umerji.