Rhidian Hurle ( MB BCh, MRCS, Pg Dip Med Ed, MD, FRCS (Urol), FFCI ) is a Consultant Urological Surgeon in South Wales. He was appointed the Chief Clinical Information Officer for Wales and NHS Wales Informatics Service Medical Director in May 2015. He is chair of the Welsh Clinical Informatics Council and sits of the National Informatics Management Board. He has a keen interest in the use of technology as an enabler of health care delivery with a particular focus on the behavioural influence of user interfaces. He brings with him a wealth of experience and knowledge and is committed to the use of technology to drive through improvements in the quality and efficiency of healthcare. He has a key leadership role in clinical engagement with the digital agenda in Wales and promotes the user experience as he maintains an NHS surgical practice.