Dr Sam Shah is the Global Clinical and Digital Advisor, Healthcare UK at the Department for International Trade (DIT) and a NHS Consultant. He was previously Director of Digital Development for NHSX. Sam has worked on a number of initiatives across the NHS, including the flagship project to digitise urgent care. He had two main portfolios in the NHS spanning digital development of the health ecosystem and some national technology programmes. He has supported the development and adoption of a number of technology projects in England but has also worked with digital health start-ups from across the world. Sam is one of the inaugural members of the NHS Digital Academy. As a clinician with a background in primary healthcare and public health with a focus on designing services through a citizen-centric approach.