6 Great Reasons To Exhibit At An Exhibition!

While exhibitions are far from easy, they can be one of the most rewarding forms of marketing when approached with the right strategy. Exhibition veterans will attest to the fact that the ROI achieved from a successful trade show is difficult – and often impossible – to match using other forms of outbound marketing.

So, before you write off exhibitions as secondary to your current marketing tactics, it pays to learn about their benefits. These six reasons, each immensely relevant to your sales-driven business, explain why trade shows should be on your radar, and how we can help you to achieve your business objectives.

Meet and connect with prospects

Exhibitions are a great opportunity to connect with prospects through F2F communication and engagement, rather than through cold calls or emails. Interact with attendees to inform them of your company, its offers and its value in a more relaxed and personal atmosphere.

How can we help?

Our CPD-certified exhibition attracts digital health influencers and decision makers. We facilitate 1-2-1 meetings to connect you with attendees facing challenges that your solutions can help them to overcome. HETT is where digital change originates and game changing deals are born.

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Generate awareness

Exhibiting at events helps your brand gain exposure. The best, most engaging events facilitate interactions that not only reflect positively on your brand but generate buzz long after your event is over.

How can we help?

16,000+ digital health subscriber base, large social following and an Insights blog; there's plenty of opportunity to extend your brand presence during and after the event. The conversations don’t stop at the event, we will work with you to continue them into the future.

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Face to face is more effective

One of the most valuable experiences an expo offers is face-to-face communication with prospects and professionals. Engaging with someone in person to close sales or discuss business opportunities is more effective than through email or phone.

How can we help?

HETT offers an platform to communicate with digital health attendees face-to-face. Listen to their challenges and align with your product/service to build a mutually beneficial relationship that you can continue to develop after the event.

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Generate Sales

The ideal attendee will come to the event seeking meaningful interactions and a willingness to invest in products or services. Engaging with these attendees provides the opportunity to increase your sales. Due to the nature of procurement in the NHS it’s important to know how you will benchmark the financial success of an event.

How can we help?

We work closely with our clients to ensure that they to maximise ROI generated from exhibiting at the event. Our clients expected an average of £200k+ revenue as a result of exhibiting at HETT, with a satisfaction score of 4.08/5.

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Capture leads and build a database

Exhibitions are a great opportunity to gather contact information to capture leads and build your business network. With the high attendance rate, you can reach out to many attendees with interests in the industry and a willingness to interact.

How can we help?

HETT Connect, our 1-2-1 meetings tool makes it so easy meet with and build a pipeline of digital health influencers and budgetary holders. With the added benefit of a concierge service to manage the logistics of your onsite meetings, all you need to do is listen to attendee needs and polish your pitching skills!

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Introduce new products/services

If you have a brand-new product or service, there’s no better way to introduce them to the public than at an expo with product demonstrations.

How can we help?

The HETT Team works hard to attract the right attendees to your exhibition stand to interact with your product and to learn about your brand. HETT presents you with an opportunity to engage with prospects and capture leads.

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ExCeL London

Royal Victoria Dock, 1 Western Gateway, Royal Docks, London, E16 1XL