Start-up Showcase
Start-up Showcase
Live on the Digitally Empowered Experience Stage.
Join us for an inspiring session featuring four trailblazing start-ups that are reshaping the future of digital healthcare. These innovators, selected by our expert judging panel, will take centre stage to present their groundbreaking products and services.
Each selected start-up will deliver a 15-minute presentation, highlighting solutions designed to enhance patient care, streamline clinical processes, and improve healthcare accessibility. With Q&A sessions scheduled between presentations, the audience will have a chance to engage directly with these innovators.
A stage for innovation
Witness cutting-edge healthcare technology and connect with the next generation of digital health leaders.
Day Two - 8th October | 12:20-13:20
iRhythm - Zio XT: Redefining the Future of Cardiac Monitoring
Presentation | 12:20 - 12:35
Explore how the NHS is transforming cardiac and stroke diagnostics with the Zio XT service from iRhythm Technologies-an AI-enabled, NICE-approved wearable ECG patch that can be applied remotely and worn for up to 14 days. Featuring case studies from Liverpool Heart and Chest NHS Foundation Trust and Dartford and Gravesham NHS Trust, it highlights how a direct-to-patient digital model improves diagnostic accuracy, reduces wait times, and supports NHS goals around innovation, efficiency, and sustainability.
Jennifer Weller, Snr. Director Sales and Customer Experience UK
iRhythm Technologies
ND Axon - My Brain is My Startup: From Outsider to Neurotech Innovator
Presentation | 12:35 - 12:50
Hear how lived neurodivergent experience can fuel breakthrough innovation.
Michael Jakubiak, founder of ND Axon, shares how reframing disability as design intelligence has led to globally recognised advances in mental health diagnostics and inclusive HR technology, offering a bold vision for systems that truly include difference.
Michal Jakubiak, Founder & CEO
ND Axon
Life Analytics - Can Augmented Reality Encourage Remote Speech & Language Therapy and Facial Retraining?
Presentation | 12:50 - 13:05
This session introduces the UK’s first remote end-to-end facial palsy rehabilitation service, using facial recognition technology on everyday mobile devices to capture and analyse facial movement, giving clinicians objective data for the first time. Attendees will see how diagnostics, augmented reality, and gamified retraining tools can accelerate treatment, personalise rehab routines, and improve patient engagement and recovery outcomes.
James Coleman, Founder
Life Analytics Ltd.
Prsonas - Real Time Answers & Guidance: The Path to Superior Patient Support with iHealthAssist AI Avatars
Presentation | 13:05 - 13:20
This session highlights how Princess Alexandra Hospital NHS Trust is using “Alex,” an AI avatar, to transform patient and visitor engagement. Multilingual and intelligent, Alex answers over 800 questions a month, provides instant directions, and explains hospital services—reducing staff workload while improving accessibility for diverse communities.
Jeff Miller, General Manager
Health, PRSONAS.
Jeffrey Wood, Deputy Director of ICT
Princess Alexandra Hospital NHS Trust.
Meet the Judging Panel
-
Avi Mehra
Associate Partner & Clinical Safety Officer
IBM
Co-Chair
HETT Steering Committee -
Ronke Adejolu
CXiO
Buckinghamshire, Oxfordshire and Berkshire West ICB (BOB) and NHS England South East Region
Co-Chair,
HETT Steering Committee -
Videha Sharma
Clinical Innovation Lead
University of Manchester -
Tero Vaananen
Head of Design
NHS England
The Judging Criteria
The judging criteria* focus on four key areas: the innovation and uniqueness of the solution, assessing how original, disruptive, and transformative it is compared to existing approaches; the impact on patient care and system efficiency, considering measurable improvements to health outcomes, reduced burdens, and how well it addresses critical needs; the scalability and sustainability of the solution, including its potential to expand across the NHS or wider care sector with a strong long-term model; and its alignment with NHS priorities and digital health needs, ensuring it supports key goals such as interoperability, prevention, workforce support, and health equity.
*The opinions of the judges is from them as individuals not their organisations.